Abdyldaeva S.T. RHETORICAL STRATEGIES IN THE POLITICAL SPEECHES OF BARACK OBAMA .pdf



RHETORICAL STRATEGIES IN THE POLITICAL SPEECHES OF BARACK OBAMA .pdf

Date of publication
12 June 2026

Release
№2, 2026: Scientific discoveries

Chapter
PHILOLOGICAL SCIENCES


Author: Abdyldaeva S.T.
Master’s student Kyrgyz State University named after I. Arabaev Bishkek, Kyrgyz Republic This email address is being protected from spambots. You need JavaScript enabled to view it.

RHETORICAL STRATEGIES IN THE POLITICAL SPEECHES OF BARACK OBAMA

Key words: political discourse, rhetorical strategies, public speech, argumentation, metaphor, pragmatics, discursive analysis, political communication, linguistic means, image of a leader.

Annotation. The article is devoted to the study of rhetorical strategies implemented in Barack Obama's political speeches and their role in shaping effective communication with a wide audience. The relevance of the topic is due to the increased interest in the study of political discourse as a tool for influencing public consciousness and shaping socio-political identity. The paper examines the main rhetorical mechanisms used in Obama's public speeches, including strategies of persuasion, collective identity construction, appeals to values, as well as the use of metaphorical models and emotionally colored vocabulary. The methodological basis of the research consists of elements of discursive, pragmatic and linguistic analysis. The empirical basis is formed by the texts of the politician's inaugural and program speeches delivered during various periods of his presidency. Special attention is paid to identifying language tools that ensure the creation of an image of a leader capable of uniting society and conveying the idea of change. The analysis shows that Obama's rhetoric is based on a combination of rational argumentation and emotional impact, which makes it possible to enhance the perlocutionary effect of his speeches. As a result of the study, it was found that the rhetorical strategies in Obama's political discourse are characterized by consistency, value orientation and orientation towards the formation of an inclusive communication model. The findings can be used in the further study of modern political discourse and in the practice of analyzing public speech.