Scientific Discoveries

Author: Sabyrkulova Munara Kubanychbekovna
master's student Kyrgyz State University named after I. Arabaev Bishkek с.

CULTURAL DIPLOMACY AS A RESOURCE POLICY OF THE "SOFT POWER" OF THE STATE

Key words: state, society, politics, soft power, culture, governance, defense, education.

Annotation. This article describes the concept of “soft power” as it was developed by Joseph Nye in the 1980s and is considered one of the main theories of world politics, economics and diplomacy.
According to the author, “soft power” is a multidisciplinary concept that reflects the ability to attract. Simply put, “soft power” is a pleasant force that is implemented through persuasion. “Soft power” is a mobile force that changes public consciousness by adapting to simple circumstances. It is characterized by its flexibility. “Soft power is the ability to achieve desired goals not through violence, but through the voluntary participation of partners.“Soft power policy is an important condition for the implementation of modern foreign policy and its national interests. Cultural, informational and educational factors are the main aspects of the content category of “soft power”, which is a complex of defense, education, political, technological and other indirect control, foreign policy and global cultural tools. Effective “soft power” is a tool that allows for the effective use of soft power as a lever of influence in a globalized world, and determines the conditionality of the state’s interaction with internal and external factors.